When you think of podcasts, the first things that come to your mind are Spotify, Clubhouse, and perhaps Joe Rogan. But, this is just the tip of a growing iceberg.
From Twitter’s Ticketed Space to Facebook’s Live Audio Rooms, the boom of audio and podcast advertising has just started … especially for Southeast Asia.
Below are three other things that you should know:
- Advertising across digital audio and podcasts platforms is ever-growing, with 7 in 10 media agencies now including digital audio advertising as their primary advertising mode.
- Studies show that digital audio and podcast ads campaigns generate up to 4.4x better brand recall than display ads, ensuring that your brand is kept top-of-mind with your customers; a key to increased sales.
- Over 41% of listeners also trust ads more in an audio format making digital audio ads campaign the future for brands looking at a broad consumer reach.
Join us for this upcoming free webinar where you will get all the latest global data on audio and podcast advertising, plus an inside look at how it is relevant for you, and you can get started.